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Pepsi Bottling Ventures’ Jimmy V Vending Machines Raise Nearly $50,000 for The V Foundation. Donated Commission from Vending Machines Across North and South Carolina to Fund Cancer Research

Cary, NC (February,18 2015) —

The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations, is pleased to announce Pepsi Bottling Ventures has raised $49,240 for cancer research. Over a two-year period, Pepsi Bottling Ventures’ customers donated their commission of the Jimmy V vending machines to the initiative, which is expected to continue and expand in 2015.

The V Foundation awards 100 percent of all direct cash donations to cutting-edge cancer research.

“This program gives us funding and visibility. The recognition of the V logo alongside Pepsi’s strong brand is powerful,” said Susan Braun, CEO of The V Foundation. “The funds help us save lives through cancer research. It’s a great combination.”

With 467 dedicated vending machines across North Carolina and in the Conway and Myrtle Beach, South Carolina markets, Pepsi Bottling Ventures’ customers deferred $0.08 of each $1.00 beverage purchased from January 2013 to December 2014 to the program. In the first calendar year, 158 machines raised nearly $9,000. With such early success, 309 machines were added to the program in 2014 raising an additional $40,252. Pepsi Bottling Ventures, the nation’s largest privately held manufacturer, seller and distributor of Pepsi-Cola beverages, will continue to make the Jimmy V vending machine program available in 2015.

“I could not be more pleased with the progress of the Jimmy V vending program and the generosity of our customers who give back to our community through this program,” said Randy Quirk, Vice President of Foodservice Sales at North Carolina-based Pepsi Bottling Ventures. “We look forward to many more years of giving.”

For more information about The V Foundation or to make a donation, please visit For more information about Pepsi Bottling Ventures, please visit

About The V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has funded more than $130 million in cancer research grants nationwide. It awards 100 percent of all direct cash donations to cancer research and related programs. Due to generous donors, the Foundation has an endowment that covers administrative expenses. The Foundation awards peer-reviewed grants through a competitive awards process vetted by a Scientific Advisory Committee. For more information on The V Foundation or to make a donation, please visit

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